Personalisation hogs the spotlight at Digital Travel APAC 2020


The fifth Digital Travel APAC, which returns to Singapore April 20-22 and held at Resorts World Sentosa, will see top travel professionals across various verticals in Asia discuss the latest considerations in achieving high-level personalisation, as the subject increasingly becomes the key to travel business success in the new decade.

With Perfecting Travel Personalisation as the event theme, Digital Travel APAC will dedicate day one’s conference agenda to achieving personalisation at scale, followed by the future of CX (Customer Experience) on day two.

This year’s edition will revolve around the topic of personalisation

As with previous years, a technology evaluation pre-day will be held for travel brands to benchmark their technologies against their peers, and to meet next-generation travel technologies and their providers.

This year’s Digital Travel APAC speaker line-up includes Singapore Airlines, Shangri-La, and Grab. 2020 will also see new sub-categories added to the speaker panel, including the introduction of a panel focusing on Tourism Boards from Spain, Japan, and New Zealand – all of which are speaking at the event for the first time.

As well, to cater to delegates looking for focused discussions on a specific area of interest, two-track sessions have been added to the conference agenda. Country clinic sessions dedicate themselves to increasingly lucrative markets such as India and Indonesia, whereas “How to” roundtable sessions see attendees forming small groups to engage in discussions on a set of hot travel challenges.

Gladys Caligagan, conference director of Digital Travel APAC said: “The travel industry has gone through a paradigm shift – travellers are much more tech-savvy than ever. They expect digital experiences to be incorporated into their travel experiences, so digital personalisation is more important now than ever. I think the new formats we are introducing will help travel businesses of all sectors to find the solutions they are looking for”.

A turnout of over 700 travel professionals is expected for the event this year.

Find more information on event here.

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