APAC fastest growing region for travel and tourism: WTTC

Asia-Pacific is the fastest growing region for travel and tourism, with 80% of the top fastest growing cities in the region, and contributing US$915 billion (33%) in direct travel and tourism GDP, according to a report by the World Travel & Tourism Council (WTTC).

The Cities Report for 2019 focuses on 73 major tourism city destinations, providing estimates of the GDP and employment directly generated by the travel and tourism sector; and highlights successful initiatives, strategies and policies that have been implemented to support this growth.

Asia-Pacific emerges fastest growing region for travel and tourism, with Chinese cities like Chongqing making up half of those cities; popular tourist spot Jiefangbei Pedestrian Street in Chongqing pictured

Chinese cities continue to mature rapidly, making up five of the 10 fastest growing cities in direct travel and tourism GDP over the last decade: Chongqing, Chengdu and Shanghai ranking first, second and fourth, and Guangzhou and Shenzhen coming in eighth and tenth.

International visitor spending is usually more important to cities than it is to countries as a whole, WTTC said in a statement. Six out of the top 10 cities for international visitor spending for 2018 were in Asia-Pacific, including Bangkok, Singapore, Tokyo and Shenzhen, found the study. This highlights the importance of revenues from international visitors which in some cases pay for major city infrastructure projects and services that improve the quality of life for residents, it added.

Notably, six out of the top 10 cities for domestic visitor spending are also in Asia-Pacific, and five of them are in China, with Shanghai taking the number one spot at US$79 billion, followed by Beijing at US$75 billion.

However, cities with an over-reliance on domestic or international demand can be more exposed to economic and geopolitical shocks, according to WTTC. For example, large cities which are highly reliant on domestic demand could be exposed to changes in the domestic economy.

On the other hand, cities which are more reliant on international demand and/or particular source markets may be vulnerable to external disruptions. The report highlights several cities which demonstrate a more balanced split between domestic and international demand, including two Japanese cities: Tokyo and Osaka.

The report also reveals that all but one of the 10 global cities with the highest direct travel and tourism growth over the past decade, are in emerging and developing economies, seven of which are in Asia-Pacific, such as China, Vietnam and the Philippines.

Infrastructure development and prioritisation of tourism has been a key driver of travel and tourism growth. The projected trends for 2018-2028 continue in this way, with all 10 coming from emerging and developing countries, and all but one located in Asia-Pacific, for example, India, Vietnam and Indonesia.

Spotlight on Oceania

Cities in Oceania make up a large portion of their respective countries’ travel and tourism GDP, with Brisbane and Sydney making up more than 30% of Australia’s direct travel & tourism GDP, and Auckland making up over 40% of New Zealand’s.

When considering the visitor impact of these cities, Sydney maintains the most even split between domestic and international, with domestic visitors contributing 56% towards the total visitor spend, and domestic contributing 44%. Brisbane’s split is similarly balanced with domestic visitors contributing 67%, and international visitors contributing 33%.

In terms of employment, Auckland contributes the most towards its respective country’s travel and tourism direct employment, offering 36.9% of all jobs in this sector, and 9.9% of total employment in Auckland. Additionally, Sydney and Brisbane collectively contribute 32.6% of direct travel and tourism employment to Australia.

The Global Picture

With over half (55%) of the world’s population living in urban areas, which is set to increase to 68% over the next 30 years, cities have become the hubs for global economic growth and innovation, while also attracting more people who want to live and do business there.

The report reveals these 73 cities account for US$691 billion in direct travel and tourism GDP, which represents 25% of the sector’s direct global GDP and directly accounts for over 17 million jobs.

Additionally, in 2018, direct travel and tourism GDP across the cities grew by 3.6%, above the overall city economy growth of 3.0%. The top 10 largest cities for direct travel and tourism contribution in 2018 offer diverse geographic representation, with cities such as Shanghai, Paris, and Orlando sitting in the top five.

WTTC president & CEO, Gloria Guevara said: “Asia-Pacific has been, and as shown by this important research, will continue to be a crucial region for travel and tourism. We are seeing an exciting amount of growth and development in the region and there is an opportunity to create sustainable change that will translate in further benefits for the local communities.

“Achieving sustainable growth in cities requires reaching far beyond the sector itself, and into the broader urban agenda. To drive true economic impact that can translate seamlessly into social benefits, a city must engage with all stakeholders, across the public and private sector, in order to establish the cities of the future.”

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