Indonesia-headquartered bedbank MG Group has named Archipelago International Indonesia the first hotel chain in its MG Select Partner Program, its latest initiative.
Under the new partnership, MG Group will conduct a series of exclusive campaign and promotions of hotel products of Archipelago International’s hotel chain for two years. Archipelago has been MG Group’s partner for nearly 20 years prior to this announcement.
William Newley, MG Group’s vice president, called the partnership “natural, strong, and sustainable”.
He added in a statement: “With the MG Select Partner Program, we are very pleased and privileged to further develop that relationship and drive value to all stakeholders across our mutual businesses. MG has made multimillion dollar investments in new platforms to help hotels and agencies grow and win in an increasingly complex and rapidly changing distribution landscape.”
Hotels under the MG Select Partner Program will receive a higher level of support, quick turnaround, and exclusive campaign on MG’s channels. It is currently a by-invitation only programme, but MG is looking at making it available to interested hotels on an application-review basis.