Sabre rolls out GDS media solution to help hoteliers increase bookings

Sabre Corporation is enhancing the way hoteliers market to the travel agency community with the introduction of a new GDS media solution, as part of its rollout of Content Services for Lodging.

The new GDS media offerings will help travel agents find more relevant hotel options based on travellers’ personal preferences, including the ability to search by city name, airport code, city code, points of interest, geolocation, custom polygons and amenities.

Sabre launches new GDS media solutions for hoteliers

During the transition, which is expected to begin in mid to late 2020, both Hotel Spotlight and the new solution will be available to the Sabre GDS media customer base providing incremental value to customers.

Additionally, Sabre is changing the sales and services channels for Hotel Spotlight to simplify the process for hotel customers. From January 2020, Sabre Hospitality Solutions will serve as the exclusive sales channel for Hotel Spotlight and its future iteration. As of July 1, 2020, Hospitality Solutions will be the only provider able to service Hotel Spotlight and its future iteration.

Hoteliers looking to secure the benefits and visibility that the Sabre GDS media offerings provide should work with Sabre now to ensure their placement for the entirety of 2020 and beyond. Sabre’s GDS media solutions provide hoteliers with a way to be more visible to agents searching for certain locations and amenities, said the company in a statement, citing the example that a hotel using the current Sabre Hotel Spotlight is four times more likely to be booked by agents.

“The Sabre GDS is an incredibly valuable distribution and sales channel for suppliers looking to reach our global network of travel agencies and high value travellers, and Sabre Hotel Spotlight is an especially powerful and proven tool to help hoteliers drive conversions in the indirect channel,” said Brian Jorgenson, senior vice president of product marketing for Sabre Hospitality Solutions.

Jorgenson added that Sabre’s latest GDS media offerings is “consistent with our goal to help suppliers increase bookings across channels and to help agents offer more personalised service to travellers”.

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