Hong Kong-based international hotel management company Artyzen Hospitality Group (AHG) has unveiled its new brand Habitat, alongside its first creative concept, Ji, which aims to bring people and culture together.
AHG’s president Robbert van der Maas said: “People are seeking more personalised experiences when travelling, whether the purpose is for business or leisure. Our hotels empower guests to have deeper cultural experiences of the destination by engaging with them in a way that makes them feel part of the local community. Our Habitat brand is unique because of its focus on showcasing and embodying a sense of community and connection by conceptualising a concept that epitomises the essence of the destination – in this instance Ji.
“We will further enhance the Ji concept by curating different collaborative projects that enlarge the diversity of the community, delivering and sharpening a deeper cultural experience for travellers in all its properties in operation and under development,” said van der Maas.
Habitat’s Ji concept was launched via a series of activations designed to help guests feel part of the fabric of the local community, including a live photo shoot by post-90s Chinese fashion photographer Leslie Zhang Jiacheng, a pop-up gallery called Jiallery with Da Chin Art Centre to showcase traditional ink wash paintings, a flash mob with a storyboard that illustrated the milestone of the Habitat launch, as well as a series of hands-on activities, including a coffee-making programme and portrait creation experience by local art students.
Artyzen Habitat is a brand within AHG’s broader portfolio, offering unique lifestyle hospitality concepts that embraces local communities. Aside from Artyzen Habitat, AHG also comprises Artyzen Hotels & Resorts, an upscale lifestyle hotel brand that celebrates local culture with a focus on local heritage and craftsmanship. Thus far, AHG has a total of six operating hotels, with eight developments in the pipeline, aiming to get up to 14 hotels by 2020.