Anantara Hotels, Resorts & Spas has entered into its first-ever joint venture with Verita Healthcare Group to collaborate on a global network of integrated, property-based health centres, which will cater to the increasing demand for personalised innovative travel and wellness offerings that go beyond traditional fitness and spa services.
William Heinecke, chairman and founder of Minor International, owning company of Anantara Hotels, Resorts & Spas, said that the joint venture is “a global first” and timely “with the increasing demand for luxury tailored travel and wellness offerings, added to the fact that international wellness tourism on its own is expected to grow to US$1 trillion by 2022”.
The partnership with Singapore-based MNC Verita is “a vote of confidence for medical tourism industry”, said Thomas Meier, senior vice president of Anantara Hotels, Resorts & Spas, Asia.
Following the initial collaboration in Bangkok, joint projects will be launched in Thailand and throughout Asia-Pacific.
Slated to open in 1Q2020, the Verita health facility is currently in development at Anantara Riverside Bangkok Resort and represents Anantara’s first foray into healthcare. The 677m2 centre will feature dark IV infusion rooms with sleep-promoting light therapy, streamlined VIP suites, a meditative garden and private consultations pods.
Owing to aging populations and increasing levels of chronic diseases due to modern lifestyle habits, there has been a rise in the demand for more sophisticated, scientifically-based therapies and services focused on smart early prevention and life extension, said Anantara in a statement.
Verita Healthcare Group founder and CEO Julian Andriesz said that the Anantara-Verita joint venture “will allow people to take proactive, personalised steps towards extending their healthy lifespans, reversing the effects associated with aging, and enhancing their overall human performance”.
The health facility’s treatment menu will combine diagnostics and a digital health platform. Technology provides advanced health analytics and reports in real-time for immediate consultation and recommendation of personalised programmes. The latest innovations such as the recovery XR cryotherapy chamber and cardio-synchronised vascular physiotherapy specifically target issues such as biological age reduction and performance improvement.
The facility will also help clients in customising diet and fitness plans to suit their genetics, aid them in issues concerning their weight, sleep, libido or immune system, or offer them a fast detox or energy boost.