TAT Mumbai hosts ASEAN-Indian film fest to reel in tourists

The Tourism Authority of Thailand (TAT), Mumbai, in cooperation with the tourism boards of the ASEAN countries and India, recently held a three-day film festival at the National Museum of Indian Cinema (Film Division).

Held from August 9 to 11, the ASEAN-Indian Film Festival was one of the events being held to commemorate 2019 as the ASEAN-India Year of Tourism Cooperation. Alongside showcasing the common ties among the countries, the festival’s objective was also to highlight the potential film tourism in these countries.

In attendance were (from left to right) Tourism Malaysia’s Mohd Hafiz Hashim; Singapore Tourism Board’s GB Srithar; TAT Mumbai’s Cholada Siddhivarn; Consulate General of Malaysia’s Zainal Azlan Mohd Nadzir; Royal Thai Consulate General Mumbai’s Thanawat Sirikul; Ministry of Tourism, India’s Rajendra Kumar Bhati; Consulate-General of the Republic of Singapore’s Gavin Chay; and Indonesia Tourism’s Shelly Chandok

The festival kick-started with an inaugural address by key dignitaries and representatives from each country, followed by cultural performances and the screening of Thai movie Ramavtar.

Cholada Siddhivarn, director, TAT Mumbai, shared insights on the growing prospects of film tourism and urged guests to explore Thailand and ASEAN countries for filming opportunities.

The festival also showcased select films from ASEAN countries.

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