TravelClick, an Amadeus company, has launched its Alternative Accommodations Solution, a new data tool that offers users a comprehensive competitive assessment of alternative accommodations.
The new solution is available as an add-on to TravelClick’s Demand360 and Rate360 which helps subscribers make smarter, data-driven decisions that drive revenue and profitability with the most trusted, forward-looking and historical demand data across all segments and channels.
Greg Sheppard, senior vice president, business intelligence, TravelClick, said: “The lines are blurring between traditional hotel properties and alternative accommodations as we see large brands entering the home-sharing space and vice versa.”
He added: “We believe that hoteliers cannot overlook the pressure of alternative accommodations that are competitive on price, location, convenience and amenities that weigh into consumers’ decision-making. Our new solution gives our customers relevant, real-time data in an easy-to-use tool that doesn’t require a data scientist to glean the most useful and actionable insights.”
Said to be the first and only of its kind, the Alternative Accommodations Solution aims to empower hoteliers to analyse alternative accommodations competition in their immediate area, and to help optimise occupancy and rates to be competitive with those home-sharing options that are comparable to a hotel property.
TravelClick has partnered with Transparent, a global provider of data intelligence for the vacation rental industry. According to research from Transparent, the world supply of alternative accommodations has grown by 33 per cent from 2017 to 2018. The fast rate of growth and rising popularity of home-sharing presents hoteliers of all types and sizes with a new competitive reality that they must be able to respond to in real-time.