The 25-year-old Great Singapore Sale has been rebranded into Experience Singapore, set to take place from June 21 to July 28 2019.
Said to deliver a retail experience that transcends discounts, Singapore’s new marquee event for shoppers is a collaboration between the Singapore Retailers Association (SRA), One Kampong Gelam (OKG), Orchard Road Business Association (ORBA), Restaurant Association of Singapore (RAS), Singapore Furniture Industries Council (SFIC), and Textile and Fashion Federation (TAFF) to deliver a retail experience that transcends beyond discounts.
GSS: Experience Singapore will bring to the city an array of pop-up events that celebrate local lifestyle, fashion, culture, art and talent.
The Great Singapore Street Pop-Up opens daily from June 21 to 30 (11.00 to 22.00) with 42 retail and F&B operators from cult jeans and active sports wear, fashion apparel and accessories, furniture and home furnishings, jewelry and vintage collectibles, cosmetics, arts and crafts and food.
Visitors can treat themselves to Ah Hoi’s chilli crabs, sashimi & sushi and Singapore’s own concoction of bubble tea.
From July 5 to 14, The Experience Kampong Gelam will bring educational experiences to visitors, shedding light on the cultural and national significance of the preserved community through a fashion show, car boot sale, home and lifestyle bazaar, cultural entertainment and curated precinct tours.
The Great Singapore Stories is a collection of local films, music and stories told by Singaporean filmmakers, musicians and students. Visitors can enjoy curated short films by students of Temasek Polytechnic, movies by Singapore filmmakers (‘Forever Fever’ @DesignOrchard Rooftop on June 22 and ‘A Great Great World’ @ Grange Road Carpark on June 28, courtesy of Singapore Film Commission) and tune in to jazz bands and buskers performances by our very local talents.
Classroom learning takes to the retail floor with creative window shopfronts designed and produced by Visual Merchandising & Interior Design students from Raffles Design Institute, Singapore Polytechnic and Temasek Polytechnic.
Visitors can check out their creative works at these stores – CYC at Capitol Piazza & Fullerton Hotel; Deja Vu Vintage (Millenia Walk), Echo of Nature (Suntec City), Playdress (Suntec City) and The Commune Life (Millenia Walk).
Robinsons The Heeren (Level 5) will host the Great Furniture Showcase including new or limited-edition creations produced for the GSS: Experience Singapore period by design houses like 11H, Creativeans, Fraction Design Studio, Modu Designers, Nextofkin Creatives and OON.
To keep discount lovers coming, there will special deals on every Friday of the discount season as well as a 7.7 GST Absorbed Day.
R Dhinakaran, president of the SRA, the organiser of GSS: Experience Singapore commented: “As the retail landscape advances, it was important for our flagship retail extravaganza to reflect that, too. SRA is incredibly grateful to all our partners for bringing the first-ever cross-sector collaboration to life by leveraging the synergies of different industries to create an all-encompassing lifestyle event to meet the demands of today’s experience-seeking consumer.”
Ranita Sundra, director, retail and dining, STB, added: “The rebranded GSS: Experience Singapore… is aligned with our broader vision for Orchard Road to be a lifestyle destination, and we invite both locals and visitors to enjoy the shopping deals and lifestyle and entertainment offerings on offer.”