With new demands for in-destination bookings, UK-based Merlin Entertainments has entered into a global partnership with travel activities and services platform Klook.
The collaboration covers a series of marketing promotions, user experience optimisation, data analytics and information exchange to enhance guest experience at eight Merlin attractions across Asia, including Legoland Japan in Nagoya, Legoland Discovery Center in Tokyo and Osaka, Busan Sea Life Aquarium, Sea Life Bangkok Ocean World, and Madame Tussauds in Singapore, Bangkok and Tokyo.
Klook users can now get their bookings with Merlin attractions instantly confirmed via their mobile devices.
In 2019, Klook and Merlin will launch a series of marketing initiatives and special promotions targeted at mobile savvy travellers. More details will be announced in the near future.