Sanrio will open a Hello Kitty theme park in Vietnam in 2021, in partnership with Vietnam developer BRG Group.
According to media reports, the partners will build a 30,000m2 indoor theme park named Sanrio Hello Kitty World Hanoi, adjacent to the capital’s West Lake.
BRG Group will construct and operate the park while paying Sanrio royalty fees for the use of characters, Masafumi Nishihara, Kyodo News reported.
The park will house gaming and ride attractions, as well as a theatre and dining and retail outlets, featuring mainly Hello Kitty and other popular characters such as My Melody and Pompompurin.
To cater to different age groups, the park will also conduct transport safety and cooking programmes.
Sanrio currently operates theme parks in Tokyo and Oita Prefecture in south-western Japan. There are five Sanrio brand theme parks abroad – two each in China and South Korea, and one in Malaysia.