Thomas Cook (India) and Sentosa Development Corporation (SDC) have entered into a three-year MoU with the aim of driving tourism from India to the Singapore island attraction.
Both parties will collaborate on a multi-pronged effort comprising activities such as product development, joint consumer promotions, as well as publicity to raise Sentosa’s profile in the India market.
The overall aim is to strengthen Sentosa’s position as a top-of-mind destination for all Indian tourists visiting Singapore, increase Sentosa’s capture rates of the India market particularly in Tier 2 and 3 cities, and grow visitorship to and spend on the island.
While Sentosa has previously featured as part of Thomas Cook India’s Singapore portfolio, the company is now focussed on curating exclusive Sentosa packages as well. Additionally, as part of the partnership, Thomas Cook India will offer enhanced access to multiple Sentosa attractions, coupled with promotions and special offers on accommodation and attractions.
Commenting on the MoU, Quek Swee Kuan, CEO of SDC, said: “With India being Sentosa’s top inbound market for the last three years, we look forward to collaborating with Thomas Cook India to tap on this growth potential and welcome more tourists to Singapore and Sentosa.”