Plateno Group will bring Chonpines Hotel to Gangneung city, marking the midscale brand’s entry into South Korea.
Work on Chonpines Gangneung, South Korea has just commenced in the Gangwon Province city, with opening date scheduled for 2021.
The brand has 50 hotels opened and nearly 300 hotels under construction in China, and its entry to South Korea is hailed by Plateno as a “breakthrough”.
Following Plateno’s “favourable progress” in Europe and South-east Asia, Chonpines’ entry to South Korea also marks the beginning of the group’s strategic development in East Asia.
It is reported that, apart from the South Korean market, Plateno has been developing the exclusive regional agency cooperation in Malaysia. Besides the Chonpines Gangneung, there are a number of projects under negotiation.
The Plateno Group expects that in the next three to five years, Chonpines will enter a new stage of global development with more branches opened overseas.
Chonpines hotel focusses on “integrating hotels currently in operation”, the group said. The group sees huge potential in global markets including South Korea. On top of regular hardware upgrades, local service standards and concepts are also in need of improvement to address the unique demands of increasing international visitors, especially those from China, the group said.