Vietnam-focused e-commerce travel site Fayfay.com has signed two MoUs with Da Nang Tourism Promotion Center and the Tourism Department of Thua Thien-Hue Province to promote travel to the central provinces of Vietnam.
The MoUs will see Fayfay.com working closely in collaboration with both tourism authorities to roll out a host of initiatives, including digital campaigns, industry partnerships, media fam trips and tradeshow participation.
“We will leverage our online platforms to showcase the vibrant history and the magnificent natural wonders of central Vietnam which includes popular cities such as Danang, Hue, Hoi An, Nha Trang and Quang Binh, as well as promoting the region as the destination of choice for travellers from Hong Kong, Taiwan and South-east Asia,” said Kelvin Wu, co-founder of Fayfay.com in a statement.
The MoUs come at a strategic time, as international visitors to Vietnam hit a record 15.5 million in 2018.
According to the municipal tourism department, Danang attracted more than 7.6 million visitors in 2018, rising 23 per cent year-on-year, earning total revenue of nearly US$1.2 billion. Meanwhile, Thua Thien-Hue Province welcomed over 4.3 million visitors in 2018, an increase up to 14% year-on-year and grossed US$192.4 million from tourism revenue.