CLIA steps up cruise awareness efforts in M’sia with new MoU signing

Cruise passengers could bring US$90 million in retail spend to Penang

Having joined forces with the Malaysian Association of Tour and Travel Agents in November 2018, Cruise Lines International Association (CLIA) Asia is stepping up its efforts to drive cruise education and awareness in Malaysia with its latest MoU signing with Malaysia Cruise Industry Association (MCIA).

“CLIA Asia’s mandate is to provide essential training, resources and support to travel agents in the region. Globally, we see that cruise markets with the highest market penetration have the most “cruise educated” travel agents,” Joel Katz, CLIA Australasia & Asia managing director said.

Cruise docking in Penang

The partnership with MCIA with provide CLIA with the opportunity to better equip members with better skills to promote and sell cruise holidays.

Meanwhile, MCIA will leverage CLIA’s expertise to educate their travel agent members and raise the profile of cruise tourism.

“(Cruising) has seen tremendous growth and interest in Malaysia, and our members are keen to market and sell more cruise holidays,” Rashid Khan, president, MCIA said in a statement.

According to CLIA’s Asia Cruise Trends 2018 report, Malaysia cruise source passenger count saw a 88 per cent year on year growth in 2017, but cruise penetration rate in the country is still comparatively low at less than 0.6 per cent.

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