Singapore’s tourism associations to meet for inaugural forum

Wong: Singaporean agents should work as one to face business challenges

Nine association heads and members from Singapore’s tourism and hospitality scene will next month convene for an inaugural panel, named the SG Tourism Leaders Forum (STLF).

Organised by the PATA Singapore Chapter, the STLF will feature three Power Panel Sessions as well as a networking lunch. Participating associations include PATA, SACEOS, Singapore Hotel Association, Orchard Road Business Association, Singapore Retailers Association, Restaurant Association of Singapore and Cruise Lines International Association.

Wong: Singaporean tourism industry should work as one to face business challenges

Also speaking in the panels are the NTUC Hospitality & Consumer Business Cluster and the National Association of Travel Agents Singapore. The Singapore Tourism Board will also speak at the forum.

“In an increasingly challenging business environment, we must avoid working in silos. Instead, we should leverage our collective synergy as Team SG to achieve the ‘power of one’,” expressed Wong Soon-Hwa, chairman, PATA Singapore Chapter.

He told TTG Asia that the need for such a forum has been a long time coming, especially with new disruptors and developments rising in Singapore’s tourism landscape.

The forum will also serve as an opportunity for PATA members and other tourism change-makers in Singapore to “renew ties and make new connections across the industry”, said Wong.

STLF will take place on March 6 from 08.30 to 14.00 at the Stephen Riady Auditorium @ NTUC, 1 Marina Boulevard. Interested association members are advised to contact their association for an official invitation and registration access. More information can be found at

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