Vietnam’s Lux Group to launch new adventure travel division

Vietnam-based tour operator Luxury Travel, a member of the Lux Group, has launched a new brand focussing on community-based adventure tourism.

“We are constantly coming up with innovative ideas and looking out for opportunities. We create a new brand for them and let them behave like a small independent businesses as part of our ‘string of pearls’ strategy under the Lux Group umbrella,” said Pham Ha, president of the Lux Group.

Adventura Travel will focus on sustainable and community-based tourism projects across Vietnam

“Active travel or adventure tourism has evolved over the years from a tiny niche market to become one of the nerve centers of growth and development within the travel industry. This form of traveling is increasingly popular among people who’re in search of leisure or holiday destinations combined with vibrant environmental, cultural and natural experiences.”

Though popularly known among tourists for its war history, Vietnam has the makings of an adventure tourism, with hills, mountains, valleys, rice paddies and deserted beaches among its assets, the Lux Group said in a statement.

Examples of activities include trekking the mountains of Sapa, cycling on the Ho Chi Minh trail or rock climbing and kayaking in Cat Ba Archipelago, discovering Bai Tu Long Bay, hiking in Dalat. Wildlife can be experienced at the Cuc Phuong or Nam Cat Tien national parks.

Around 70 per cent of Vietnamese live in the countryside and remote mountainous areas. Travellers can support communities by participating in charity or voluntourism projects, while discovering the country in a responsible way.

Adventura Travel will pioneer tourism projects in Vietnam’s north, centre and south that give back to communities in through sustainable development and poverty reduction.

“I am excited about our new tourism projects for communities, and proud of being the first company in Vietnam to pioneer active travel, CBT and voluntourism. Five per cent of our net profits will be contributed to LuxCare for our mission to create better places for people to live in and visit, ” said Tien Hung, adventure travel specialist and the new head of department of Adventura Travel.

The Lux Group is headquartered in Hanoi and has offices in Indochina and sales offices in the main markets in the US, Australia, the UK, Germany and Argentina. The Lux Group has a fleet of five star Emperor Cruises in Nha Trang, Bai Tu Long Bay and will launch Heritage Cruises in the Gulf of Tonkin in May 2019.

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