IHG picks Bangkok to plant first voco hotel in SE Asia

IHG's Clarence Tan and B&G Estate's Theprit Srichawla

Less than a year following its unveil of voco, the InterContinental Hotels Group (IHG) has signed a management agreement with Thailand’s B&G Estate to bring the new upscale brand into South-east Asia with a new-build voco in Bangkok.

Scheduled to open in 2021, voco Bangkok Sukhumvit 11 will offer 300 guest rooms, a rooftop restaurant and bar, a swimming pool and pool bar, as well as a fitness centre. The hotel will also be equipped with meeting facilities able to accommodate up to 400 guests, with the largest meeting room capacity of 200 guests. The property is located near Nana BTS station.

IHG’s Clarence Tan and B&G Estate’s Theprit Srichawla

Commenting on this signing, Clarence Tan, managing director, South-east Asia & Korea, IHG said: “As the world’s most visited destination, Bangkok represents an excellent launch market for one of the newest additions to our brand portfolio. This signing continues the accelerated growth of the voco brand since we launched it last June.”

The signing of voco Bangkok follows the recent debut of the first voco in the world, voco Gold Coast in Australia, which opened its doors last November.

The owner, B&G Estate, is a Bangkok-based company that owns and operates a retail and corporate property, Interchange 21, and has plans to grow its hospitality portfolio.

IHG has 24 hotels operating under five brands in Thailand, including: InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express and Hotel Indigo, with another 27 in the development pipeline for the next three to five years.

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