New UNWTO book spotlights grassroots tourism in Vietnam

Vietnam’s diverse cultures have been highlighted in a new book, seeking to inspire fresh wave of visitors.

Tourism Stories – the Vietnam Edition was officially launched at last week’s ATF in Halong Bay. Produced by the Ministry of Culture, Sports and Tourism in collaboration with the UNWTO, the book features 20 stories from grassroots tourism players.

(Fourth from left) Thailand’s tourism minister Weerasak Kowsurat; UNWTO’s Zhu Shanzhong; and Vietnam’s tourism minister Le Quang Tung

Zhu Shanzhong, UNWTO executive director, shared that the book helps tourists to understand the locals’ perspectives, and how the tourism dollar can “positively impact livelihoods”.

Le Quang Tung, vice minister of culture, sports and tourism, added the book, complete with a range of colourful images, highlights Vietnam’s diversity. He opined: “The interesting stories bring a unique perspective to Vietnam’s tourism.”

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