Norwegian’s Harry Sommer takes on new president, international role

Harry Sommer has been named Norwegian Cruise Line Holdings’ (NCLH) president, international – a new role created to reinforce plans to expand global sourcing and distribution. He will continue to report to NCLH’s president and CEO Frank Del Rio.

Sommer is now responsible for sales, marketing, public relations and office operations for NCLH brands – Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises – in all markets outside the US and Canada.

Harry Sommer. Photo credit:

A 25-year cruise industry veteran, Sommer joined NCLH in 2000 and rejoined in 2008, serving in various executive capacities, including most recently as executive vice president of international business development, which he assumed in June 2015.

During this time, he championed the growth of the company’s international division, increasing NCLH’s presence worldwide, opening 13 offices globally, including most recently Auckland and Tel Aviv.

Additional leadership promotions to the NCLH’s international division include Isis Ruiz, who has been appointed senior vice president, international marketing & public relations.

She will oversee the marketing, public relations, creative services and advertising strategy across all three brands in our international markets.

Based in the company’s Southampton, UK offices, Sally-Anne Beasley has been named vice president, passenger services, and will head the service-focused areas of operations, including reservations, support services, guest relations, help desk and legal support, and air and land operations and planning.

Moreover, as vice president, commercial and business planning international, Todd Hamilton, will be responsible for commercial planning, business analysis, and business operations for the entire international organisation.

Ruiz, Beasley and Hamilton will all report directly to Sommer.

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