Associated Luxury Hotels steps up leisure sales focus with new agent programme

Lesnick: luxury travel consultants core to WorldHotels for over 40 years, as well as to ALHI's Luxury MICE sales efforts

Associated Luxury Hotels (ALH) has unveiled the launch of a new programme for select travel consultants and concierge companies with rewards such as fast-track commissions, the first of three initiatives planned to drive luxury leisure sales.

Named The Associates Club, the invitation-only programme will be offered to “top luxury travel agencies throughout the world”, said Josh Lesnick, president & CEO of Associated Luxury Hotels.

Lesnick: luxury travel consultants core to WorldHotels for over 40 years, as well as to ALHI’s Luxury MICE sales efforts

It will comprise select members of the WorldHotels Collection and of ALHI Global Luxury Sales.

Aimed at enhancing the network’s luxury leisure offering, the programme offers agents rewards ranging from tailor-made itineraries, fast-track commissions and customised benefits for their clients.

Lesnick commented: “Luxury travel consultants have been at the centre of our WorldHotels core business for over 40 years and a key part of our Luxury MICE sales efforts with ALHI Global Luxury Sales for over 30 years.

“Both of our businesses have enjoyed the strong support of the travel consultant community when serving our luxury clientele and with this programme we are further reinforcing and building on our strong relationships and commitment to them.”

The company intends to leverage key members of their WorldHotels sales team, with deep experience in the luxury travel consultant market as well as hiring additional dedicated luxury sellers.

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