Over a quarter of Thais (28%) have travelled overseas solo in the past two years, ahead of the global (24%) and Asia-Pacific (23%) averages, according to Visa’s Global Travel Intentions Study looking at international travel trends and behaviour of 17,500 global travellers from 27 countries including Thailand.
The study further identified those most likely to travel solo are the youngest group of travellers (18-24 years old) at 45%, and those combining business and leisure travel or bleisure travellers at 37%. Travellers aged between 25-35 years old and affluent travellers round out the group that is most likely to travel solo at 28% likelihood each.
On the flip side, travellers aged 36-44 years old are the most likely to travel with other people throughout the entire trip at 71%.
When travelling with companions, bigger groups are common, and a group will typically comprise up to five people on average. Those travelling with others are most likely to be accompanied by their spouses/partners (49%) or friends/colleagues (42%). Travellers aged 45 years old and above (72%) are more likely to travel with their family and friends throughout the whole trip.
When it comes to travel activities, travellers from Thailand differ from their Asia-Pacific counterparts. The top three activities for Thai travellers are tours and attractions (71%), food and dining (69%), and shopping (68%). When it comes to food and dining, Thai travellers opt for eating at local casual and small restaurants (39%) and tasting street food (30%).
In addition, some of the key activities Thai travellers engage in are visits to cultural locales (52%), visits to theme parks and attractions (34%), and religious monuments (29%). Shopping for Thai travellers is all about venues that carry a range of brands and products, at duty-free shopping at destination airports (34%), at large and medium retailers (33%), and small retailers (30%).
On the other hand, top activities for Asia-Pacific travellers are food and dining (73%), shopping (69%), and tours and attractions (64%).
