Now the mobile platform partner of Indonesia’s Ministry of Tourism, Grab will promote the country’s destinations as well as roll out tourist-friendly initiatives such as a car rental service complete with a driver cum guide.
This follows a smart tourism MoU between Grab and the Ministry of Tourism signed in September in support of the Wonderful Indonesia campaign.
“Digital advances play an important role to promote our tourism sector. Therefore, we are delighted to partner with Grab on our smart tourism strategy for the Wonderful Indonesia campaign, and provide a seamless digital experience for tourists at our airports and leading destinations in Indonesia. We hope this collaboration will help us realise our target to bring in 17 million international tourists this year and 20 million international tourists in 2019,” said Arief Yahya, Indonesia’s tourism minister.
With the partnership, promotions of the country’s destinations will be able to reach approximately 125 million users across eight South-east Asian countries.
For Grab, this is an extension of the Grab 4 Indonesia master plan 2020, according to Ridzki Kramadibrata, managing director, Grab Indonesia.
The Singapore-based company – which is growing beyond its original ride-hailing focus into on-demand food delivery, payments and other areas – recently stated it would invest a “significant portion” of fresh funding in Indonesia.
Among the tourist-friendly initiatives are Rent a GrabCar, available in Jakarta, Bandung, Yogyakarta, Bali, Surabaya, Manado and Makassar. Tourists can book a car easily at official Grab booths once they land at Soekarno-Hatta International Airport (Tangerang), Halim Perdana Kusuma International.
Select Rent a GrabCar drivers will receive training to be tour guides, and will obtain Wonderful Indonesia certification from the ministry.
Meanwhile, tourists can browse restaurant recommendations and try signature local cuisines with GrabFood, in addition to accessing reviews and information about Indonesia’s cultural and tourism attractions through the daily news feed, available directly on the Grab app.
Users can also redeem GrabRewards loyalty points in the Travel category for benefits, such as GarudaMiles from Garuda Indonesia and also Joumpa Airport Assistance.
Through the Ministry of Tourism’s Hot Deals promotion programme, Singaporean and Malaysian tourists can further enjoy special prices when they order a Rent a GrabCar service within selected cities in Indonesia.
Moreover, various digital facilities have been arranged for tourists including lounges, tourist information centres, charging stations, free Wi-Fi and rest areas for driver-partners in selected tourist destinations. Grab is in partnership with tourist attractions in Indonesia including Borobudur and Prambanan Temple, Jatim Park Group, Istana Maimun Medan and Garuda Wisnu Kencana Bali.