London Designer Outlet (LDO) has appointed Pear Anderson, a boutique representation and consultancy firm, to be its representative in South-east Asia in a bid to attract more overseas visitors.
“South-east Asians, in particular Malaysians, Indonesians and Singaporeans, are known to love great shopping, and rate time spent shopping as equally important as sightseeing when abroad. In general, they are pretty knowledgeable about premium shopping outlets. We want them to think about LDO when planning a trip to London,” explained Robert Galway, guest experience and tourism manager at LDO.
LDO is located next to the Wembley Stadium, 12 minutes from central London by Tube. It is home to 50 outlet shops, 20 restaurants and coffee shops, the nine-screen Cineworld, and play park.