BeMyGuest has launched Xplore, a booking system and channel manager software, specifically tailored to the needs of Asian attractions, tours and activity operators.
Xplore is available in multiple Asian languages that enables operators to capture online transactions, collect payments in multiple Asian currencies and run promotional campaigns. It also has a module that lets suppliers deliver electronic tickets to B2B customers, in bulk to traditional travel agents, and via a booking and content API to the operator’s OTA partners.
Despite the “massive shift” seen in the attractions, tours and activities space, the Asia market remains “fragmented” and “largely offline”, said Clement Wong, CEO and founder of BeMyGuest, who saw it “as a matter of urgency” to bridge the technology gap for experiences suppliers.
“With flights, hotels and car hire being sold on an instant confirmation basis for years, today’s online travel shoppers expect travel experiences to be sold similarly. Attractions, tours and activity products that are not readily available for booking in real-time and on a same-day basis are missing out on the fastest growing customer audience. This is especially so in Asia where mobile booking and payment behaviour prevails,” said Blanca Menchaca, COO and co-founder of BeMyGuest.
She added: “Our objective has been to help suppliers – who have neglected technological solutions for a very long time – sell products and grow their business online.”
Xplore, for example, would now enable a hot air balloon operator in Myanmar to collect vital information such as weight during the booking, instead of collecting the customers to collect this information, Menchaca explained.
“The system digitises such complex check-out options as well as capacity and time-slots, immediately transforming products previously unavailable to be instantly booked,” she commented.
Xplore also connects with BeMyGuest’s distribution network which currently consists of over 50 API connections with travel sites in Asia such as Traveloka in Indonesia, Ctrip in China, Naver in Korea, in addition to 500 traditional travel agencies accessing BeMyGuest Agents Marketplace.