Club Med is collaborating with ski school, Ecole du Ski Francais (ESF), to deliver advanced skiing programmes to China’s winter sports enthusiasts seeking “a more professional and sophisticated level of instruction”.
With 73 years of experience across 230 ski schools in France, ESF has developed its own teaching method and offers different levels of instruction depending on age and ability. The teaching method will be adapted to Chinese needs and be delivered by Chinese instructors after training with ESF.
Gino Andreetta, Club Med’s Greater China CEO, said: “The advanced teaching methods employed by ESF will no doubt attract more and more of China’s sophisticated young travellers to Club Med in China as they seek out the very best instructors and facilities, further helping to position the country as a regional leader in the skiing sector.”
Already with 21 ski resorts across five different countries, Club Med has plans to expand further in the winter sports sector. Having recently opened Club Med Tomamu in Hokkaido and Club Med Grand Massif Samones in the French Alps, Club Med is hoping to deepen its presence in the region by opening new resorts in Pyeongchang, South Korea, and Thaiwoo, China, both 2018 and 2022 Winter Olympics sites respectively.