Best Western appoints new regional director sales – Asia

Luckrada Lucksanawimol has been appointed regional director sales – Asia of Best Western Hotels & Resorts, based in the Bangkok regional head office.

Luckrada, better known as Annie, has held senior sales and management roles for a series of major hotels and resorts, both at property and head office levels.

Most recently, she was executive assistant manager at B-Lay Tong Phuket, having returned to the property in 2017.

Her experience also includes serving as director of sales at B-Lay Tong Phuket, during the time it was operated by AccorHotels as part of the MGallery Collection; and as director of sales for the former dusitD2 Patong Resort, which was managed by Dusit International. She was also cluster director of sales for Bangkok-based BHMAsia, overseeing 17 properties in Thailand and beyond.

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