Unveiling new partnerships and programme additions including a MICE Tech Showcase, ITB Asia will focus on the interdependence of travel and technology this year under the overarching conference theme of Travel Reimagined.
Hosted at the Sands Expo and Convention Centre in Marina Bay Sands, the conference will take place from October 17 to 19.
ITB Asia will host a series of talks on travel technologies at the Travel & Tech Hub, where delegates could learn about how emerging and innovative tech can offer meaningful connections between travel brands and customers for improved ROI, and help resolve some of the biggest challenges in the industry.
Technology and travel companies including Booking.com, Egencia, Fliggy, Hotelbeds Group, Kayak, Microsoft, Sabre, SITA, Skyscanner, Tencent, Travelport and Tujia will be joining the show with senior representatives taking the stage to discuss technologies to watch.
The organiser said in a statement that the show agenda will be dominated by discussions from AI to virtual reality, biometrics, blockchain and robotics, utilising case study examples and practical application in travel management, business travel, hotel operations, travel photography, and dining experience, etc.
Launching the new MICE Tech Showcase, the conference will feature innovations that will help solve issues in the MICE industry.
As a partner at the MICE & Corporate Hub, Troovo, a robotic process automation solutions provider, will join ITB Asia to tackle the positive impact of virtualisation and robotics for the travel industry.
Troovo’s co-founder and CEO, Kurt Knackstedt, will host a one-hour session on October 18 to discuss how the laborious task of data entry and grunt work of processing travel and payment transactions can be overcome.
Meanwhile, Skift will host a session at the Knowledge Theatre on ‘Post Experience Economy: Innovators At The Edge of Travel’.
In addition, ITB Asia’s partnership with Asian Development Bank and Innovel Travel Tech will reach out to the young, tech-savvy companies around the world that are innovating with breakthrough technologies. Both will host a session on travel startups in the dedicated conference track at the Travel and Tech Hub.