Lufthansa Group rolls out NDC partner programme in HK, Singapore


The Lufthansa Group has launched its new NDC Partner Program in Hong Kong and Singapore to help travel agencies, corporate customers and travel technology providers learn more about its direct sales interfaces.

Accompanied by a website, the NDC Partner Program bundles offers, exclusive content and solutions of the group’s NDC API connection on a single platform.

The new website provides immediate information and access to Lufthansa Group Airlines’ NDC API solutions

The website is available for free and provides information on services – the NDC Smart Offer, as well as technological and strategic cooperation options.

Meanwhile, the programme offers user support for connected sales partners and training programmes. Travel agencies interested in the free web-based NDC solution SPRK can now register on the website and gain access to the booking and service platform.

April Dela Cruz, Lufthansa’s general manager sales Singapore, said: “The newly launched NDC Partner Program enables us to host all important information related to our NDC initiatives and assures our local agents that it’s easy to do business with us as we have a range of solutions that suit their technical readiness.

“We have connected a strong base of partners in Singapore with a good mix of tour operators, consolidators and TMCs who are benefiting from our Direct Connect offers.”

Malte Haut, general manager, Hong Kong, South China & Macau of Lufthansa Group Airline Sales, added: “Our NDC enabled partners and their customers benefit from exclusive offers and promotions as well as discounted fares. We are constantly expanding our product range in this channel.”

Sponsored Post