A tripartite agreement to expand reach into Asia’s upscale lifestyle segment has been inked between World Rewards Solutions, Airport Made Easy and Datatrade Group, Hong Kong.
The recent MoU creates two new strategic global partnerships for World Rewards Solution as it aims to expand in Asia, with Hong Kong-based Datatrade serving as the exclusive reseller of loyalty programme solutions while Airport Made Easy will contribute to expanding the customer base in Asia and drive business growth as an exclusive partner.
Jakkapan Rattanapet, founder and managing director of World Reward Solutions, revealed that his lifestyle service company, a provider of a complete-cycle rewards programme, was launched to seize the promise of an industry currently valued at US$4 billion globally with an average annual industry growth rate of four per cent.
World Reward Solutions’ service hence has a focus on customer relations management, which entails building a strong relationship with organisations and premium clients, often including foreign business travellers coming to Thailand from China and other countries around Asia.
Today, organisational sales make up about 80 per cent with a strong increase in the segment of foreign business travellers coming to Thailand from countries including China and South Korea in the region, the statement from World Reward Solutions read.
The first year of business will be dedicated to growing the company’s customer base in the country. Following this, the plan is to tap into the markets of neighbouring countries with new branches in Singapore, the Philippines and Indonesia to achieve the goal of a 500 million baht (US$15.1 million) turnover by 2020.
World Reward Solutions uses a digital solution to look after customers with a specially created platform which can analyse client demands to custom-design a set of services. This includes creating reward and loyalty programme solutions which match the purpose of the organisation.
A key part of the strategy is in collaborations aimed at tailoring service offerings to customers. This includes the personal assistant service and car and driver rental service at airports around the world.
“We may not have branches around the world, but our team’s experience, as well as our global partnerships, provide us with a network which permits us to perfectly look after our customers both inside and outside of the country,” Jakkapan said.