ITB Asia adds a dedicated pavilion for Muslim travel market

Panel discussion at last year's Halal in Travel - Asia Summit

ITB Asia will this year launch its first dedicated Muslim Travel Hub and Pavilion to host panel discussions and travel suppliers, in addition to bringing back the Halal in Travel Asia Summit for the third time.

By 2020, it is expected that there will be 156 million Muslim travellers, up nearly 30 per cent from 2016, the show organiser shared in a statement, citing figures from CrescentRating. By 2026, the total spend by Muslim travellers is projected to more than double to US$300 billion.

Panel discussion at last year’s Halal in Travel – Asia Summit

The show organiser notes that key players in the travel and tourism space are demanding insights and best practice in marketing destinations, and how to better connect with Muslim travellers.

The third Halal in Travel Asia Summit will take place on October 17, focusing on the main theme of Innovation & Technology in the Muslim Travel Space. The conference will kick off with the official release of the Mastercard-Halal Trip Digital Muslim Travel Report 2018, revealing insights into the Muslim travel market and behaviours when it comes to trip planning research and engagement in the digital space.

Keynote speeches, panel discussions and presentations will touch on topics including how to invest in Halal travel and developing the Halal travel market in the service and destination sectors.

In addition, for the three full days of the show (October 17-19), the new Muslim Travel Hub will host discussions and showcases with topics such as attracting Muslim travellers to destinations throughout the year, further developing the growing Muslim travel market, and creating Muslim-friendly travel packages.

Destination-focused showcases at the Muslim Travel Hub will include ‘Targeting US$126 billion Muslim tourism market with cultural changes’ from Indonesia, ‘Making Muslims feel at home’ from Japan, and ‘Travelling in style’ from Turkey.

Located in the same area, the Muslim Travel Pavilion will be dedicated to exhibitors that offer Muslim travel products and services. The Pavilion will also host talks on winning over Muslim visitors, happy trails with travel apps and addressing Muslim traveller anxieties.

ITB Asia’s key partner, Have Halal Will Travel, will host a conference at at the Muslim Travel Pavilion on October 17, 14.00-15.00.

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