Silversea gets royal treatment from new majority owner

First product enhancements will roll out to the Silver Muse flagship later this month

A slew of product and fleet enhancements has been announced for Silversea Cruises following its acquisition by Royal Caribbean Cruises Ltd (RCL).

The two companies have just closed on the deal, which gives RCL 66.7 per cent stake in Silversea. Manfredi Lefebvre d’Ovidio will remain executive chairman of Silversea and retain a 33.3 per cent stake.

First product enhancements will roll out to the Silver Muse flagship later this month

With the purchase now complete, the two companies unveiled Project Invictus, a multi-year initiative to enhance Silversea’s offerings. Project Invictus enhancements range from product upgrades to magnified ship revitalisation programmes.

The first Invictus enhancements will begin rolling out on the Silver Muse this upcoming August 19, where an upgraded champagne and caviar offering will be initiated.

Immediately thereafter, these and other enhancements will be implemented fleet-wide.

Silversea’s growing fleet will be given an upgrade. The partners said in a statement that the planned renovation of Silver Whisper in December 2018 will be “much more comprehensive than initially anticipated” and include a partial refit of all guest cabins.

Moreover, Silversea’s Silver Wind will enter into an enhanced dry dock in December. Both vessels will join the overarching plan for a fleet-wide “Musification”, which will take inspiration from the design of the Silver Muse flagship.

The plan will be completed shortly after with a dry dock of the Silver Shadow.

With Silversea part of the family, RCL’s fleet now numbers 59 ships with an additional 15 on order. RCL brands include Royal Caribbean International, Celebrity Cruises, Azamara Club Cruises, TUI Cruises and Pullmantur Cruceros.

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