As portions of the international travel community boycott Myanmar over the Rohingya crisis, Asia DMC is intensifying promotion of the destination with trade partners.
It said the local team has secured a “multi-faceted” promotional campaign to attract guests and educate its trade partners to make informed decisions about the destination.
A fam trip for Australian and New Zealand agents will be hosted in September. The DMC is also offering private fam programmes for individual agents (and companions) to travel at “well reduced industry rate” from now through to September and throughout the low season in 2019.
Asia DMC Myanmar has seen an overall decrease in guest arrivals since 2017, when the Rohingya crisis dominated headlines. This has contributed to “declined livelihood of local staff and ground support”, it said.