Changi Airport Group (CAG) has launched the Changi Stopovers’ programme, aimed at enticing passengers to stop over in Singapore and explore the Lion City.
The programme will be promoted jointly by CAG and the Singapore Tourism Board (STB) to overseas travellers in a S$3.2 million (US$2.4 million) marketing partnership spanning two years.
Passengers who book a stopover package on the Changi Stopovers website will enjoy complimentary one-way airport-hotel transfer (by coach) and a mobile SIM card worth S$10. Packages are available from S$63 per person.
CAG’s vice president for passenger development, Peh Ke-Wei, said: “We are also working with our airline and travel trade partners to offer this stopover programme via their sales channels in the coming months.”
Jacqueline Ng, director of marketing partnerships and planning at STB, added that the programme could help the NTO reach out to a largely untapped audience.
Transfer passengers make up about 30 per cent of Changi Airport’s total traffic, with passenger movements from Australia and India registering as top contributors to transfer traffic at Changi. Last year, more than 1.1 million passenger movements were registered on Changi’s top transfer route between Australia and India.
