Legian awakens from development slumber to launch Lombok property

The Legian Lombok (photo credit: lhm-hotels.com)

Legian Hotel Management (LHM) is coming out of its “beauty sleep” with a renewed vigour to get the ball rolling on expansion, starting with The Legian Sire, Lombok, scheduled to soft launch by year-end.

The passing of founder Robby Djohan in 2016 put a pause on the budding hospitality company’s plans to expand beyond its Legian grand dame in Bali (which Djohan owned), according to Florian Leven, general manager of the soon-to-open The Legian Sire, Lombok.

The Legian Lombok (photo credit: lhm-hotels.com)

Despite the unfortunate circumstances surrounding the delay in the hotel’s opening, Leven told TTG Asia on the sidelines of ILTM Asia Pacific that LHM is now “well rested after a beauty sleep”, and in the able hands of managing director Irma Djohan (daughter of the late Djohan) and board of management Ralph Ohletz, one of the founders of General Hotel Management (GHM) with Adrian Zecha.

LHM also recently welcomed a new COO, Hans Joerg Meier; he was formerly COO at COMO Hotels and Resorts, and senior vice president at GHM.

Eyes are once again on The Legian Sire, Lombok to kick off the group’s expansion plans. Originally slated for launch in 2017 as the second property in the LHM portfolio, the hotel seems up to the task of continuing the Legian legacy, with a gap to be filled in the luxury sector particularly in northern Lombok.

“There are some well-known hotel brands in Lombok, but most of these are in the south,” he said, citing examples such as Sheraton and Novotel.

Closer to the northern coast, and widely considered to be a better launch pad to the famous Gili Islands, Leven said luxury options are few and the ones that are available tend to be smaller in scale.

The Legian Sire, Lombok is expected to fill this gap, bringing to market a mid-sized inventory of 61 suites and villas, including 500m2 private pool villas, Leven told TTG Asia.

The property is scheduled for a soft opening in December this year, before its official launch early next year. However, after a delay in opening the first time around, Leven now maintains caution and said: “For us, it is more about getting everything right than rushing to launch.”

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