What’s that smell? It’s Alibaba backing Thailand 4.0 policy, smart tourism among push

The Thai government and Chinese e-commerce giant Alibaba last week entered into a strategic partnership to drive the development of Thailand’s digital economy and the Eastern Economic Corridor under the Thailand 4.0 policy.

Under this partnership, agencies of the Thai government and business units of Alibaba will work closely together in a number of areas, including establishing a smart digital hub in the EEC, training of digital talent and SMEs, smart tourism and Thai agricultural exports to China.

Thai minister of commerce Sontirat Sontijirawong (left) seals the strategic partnership announcement with a Thai Monthong durian gift basket to Alibaba Group executive chairman Jack Ma (right)

The Tourism Authority of Thailand (TAT) and Alibaba’s online travel business and one of China’s leading online travel service providers, Fliggy, will also expand their cooperation to support the development of smart and digital tourism in Thailand and attract more Chinese travellers to the country.

Fliggy will work with TAT to offer smart technological experiences at facilities and tourist attractions across Thailand for the convenience of visitors – ranging from online tour guides to electronic ticketing systems. Both sides will join forces to promote Thailand’s hidden tourist attractions that are off the beaten track for Chinese visitors.

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