Brand USA appoints regional director in China

Brand USA, the destination marketing organisation for the US, has selected Contineo Marketing Group in China and, effective May 1, 2018, will appoint James Huang as the regional director to manage its strategic travel trade and marketing efforts in China.

As regional director, Huang will be responsible for working with Brand USA to create an integrated strategic plan and ensure its successful execution. He will also coordinate the work of Brand USA’s four China offices of AVIAREPS, the tourism destination marketing agency representing Brand USA in China for the past several years.

With extensive knowledge of China outbound tourism and expansive contacts and relationships in both trade and media, Huang’s marketing experience include the Scandinavian Tourism Board office in Shanghai responsible for Eastern China region; Tourism Victoria, where he was the head of marketing in promoting Melbourne; and most recently Visit California.

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