Updated: Why Silversea combines Asia with Europe – goo.gl/z6yary
After an 18-year stint with Silversea Cruises during which he put the luxury cruise line on the radar of affluent Asian travellers, Melvyn Yap, regional director Asia, is leaving the company, effective April 30.
According to sources, Yap resigned in June last year. It isn’t clear if this was because changes were afoot at the line. These changes came to light this week when Silversea announced a new structure looking after the Europe and Asia markets under the leadership of Alfredo Spadon, managing director Europe & Asia, based in Frankfurt.
A new vice president of Asia sales, Daniel Krupp, has been appointed to drive growth in the Asian market, since February. Krupp joined Silversea in April 2016 as vice president business analytics based in Miami, and became vice president sales & market development based in Monaco in April 2017 before his current role.
The new structure also includes a marketing director Europe & Asia Daniela Heusel and a commercial coordination manager Europe & Asia, reporting to Spadon to “ensure efficient business analytics, structure and communications for the European and Asian markets”, according to a statement.
“We have a stellar team that will work seamlessly between Frankfurt and Singapore, and I have no doubt that they will make significant contributions to the continued success of Silversea,” said Spadon in the statement.
At press time, Silversea has yet to respond to TTG Asia’s questions on whether the Asia office in Singapore, long been a two-man show, would be closed, and the thinking behind the restructure, especially whether it was timely to combine Europe with a fast-growing and competitive Asian market.
