Preferred Hotels & Resorts has announced a “significant shift” in the leadership structure of the family-owned and -operated company, as CEO Lindsey Ueberroth hands the mantle of president to former executive vice president, Michelle Woodley.
Apart from Woodley’s promotion, Kristie Goshow has been named chief marketing officer; and Caroline Michaud has been promoted to executive vice president, corporate communications & public relations.
CEO Ueberroth commented: “We have made the strategic decision to harness the skillset of experts in key functional areas outside of our family, which will allow us to augment our existing strengths and better position our company on a global scale.”
As president, Woodley now oversees multiple departments across the company including sales, marketing, IT, revenue management, and customer relations. She will also work closely with Ueberroth on financial planning and talent management, support the development of other strategic areas of focus and serve as a company spokesperson.
During her 15-year tenure with Preferred Hotels & Resorts, Woodley has held positions including senior vice president of global marketing strategy, senior vice president of revenue management & distribution and most recently, executive vice president.
Prior to joining Preferred Hotels & Resorts in 2002, Woodley has more than 10 years’ experience in senior positions for marketing, operations, and distribution for international hotel chains such as Swissôtel and Raffles Hotels & Resorts.
Taking over Casey Uberroth, who remains on the board of directors, new chief marketing officer Goshow leads the company’s global marketing strategy, responsible for driving revenue, brand awareness and engagement through the I Prefer Hotel Rewards programme, all brand, regional and cooperative marketing efforts, and e-commerce and digital marketing initiatives.
Goshow, most recently senior vice president of commercial at Viceroy Hotel Group, brings with her 20 years of tourism and hospitality experience, including with Sabre Hospitality and Jumeirah.
In her position as executive vice president, corporate communications & public relations, Michaud drives the global integrated media relations strategy for Preferred Hotels & Resorts, defines the voice behind messaging campaigns for the company’s executive team, and is responsible for the company’s intranet and extranet channels.
Michaud joined Preferred Hotels & Resorts in 2012 as senior manager of public relations for the Americas, bringing with her experience working at travel- and hospitality-focused public relations agencies in New York City and Chicago.