The Priceline Group is changing its name to Booking Holdings to better reflect its growing brand portfolio and to acknowledge the significance of its Booking.com service, said CEO Glenn Fogel.
“Over the last two decades, our business has expanded from just priceline.com, operating solely in the US, into six primary brands with headquarters around the globe, operating in more than 220 countries and territories in over 40 languages,” said Fogel, in a press release.
“Today, our largest brand is Booking.com, which has more than 1.5 million properties, averages over one million bookings per day and produces a significant majority of Booking Holdings’ gross bookings and operating profit,” he added. “We are at a defining moment in our company’s history.”
Booking Holdings consists of six primary brands: Booking.com, priceline.com, Kayak, agoda.com, Rentalcars.com and OpenTable. Booking Holdings, the parent organisation, will continue to operate out of its current headquarters in Norwalk, Connecticut.