Preferred Hotels & Resorts is commemorating its 50th anniversary with a stay promotion and extra loyalty programme rewards.
Since 12 North American hoteliers established Preferred Hotels Association as a referral organisation 50 years ago, the business has evolved to become Preferred Hotels & Resorts, an independent hotel collection with more than 650 member properties across 85 countries.
The brand is rolling out the Golden Anniversary package, which rewards travellers with the best available rate plus a US$50/£50/€50 hotel credit or a complimentary 50-minute activity at 200 participating hotels around the world.
Hotels participating in the 50-off promotion include Katamama in Bali, The Broadmoor in Colorado, Alpina Gstaad in Switzerland and Cape Royale Luxury Hotel & Residence in Cape Town.
And among the hotels extending complimentary experiences are The Franklin London, offering a Champagne Sabering and Testing class; Hotel Chinzanso Tokyo, offering two cultural activities such as a Japanese language lesson and a tour of the hotel’s gardens; Nassima Royal Hotel in Dubai, offering a couples massage; and Galeria Plaza Reforma in Mexico City, offering a lesson in Mexican cuisine at its signature restaurant, Almara.
Preferred Hotels & Resorts has also launched the month-long Golden Points Promotion, which rewards I Prefer Members with 50,000 I Prefer bonus points when they book a minimum two-night stay via PreferredHotels.com by February 28, 2018.
The bonus points can be redeemed for cash vouchers, which can be used towards free room nights and other on-property expenditures at more than 600 participating hotels.
