Preferred Hotels turns 50 with special deals

Hotel Chinzanso Tokyo

Preferred Hotels & Resorts is commemorating its 50th anniversary with a stay promotion and extra loyalty programme rewards.

Since 12 North American hoteliers established Preferred Hotels Association as a referral organisation 50 years ago, the business has evolved to become Preferred Hotels & Resorts, an independent hotel collection with more than 650 member properties across 85 countries.

Hotel Chinzanso Tokyo

The brand is rolling out the Golden Anniversary package, which rewards travellers with the best available rate plus a US$50/£50/€50 hotel credit or a complimentary 50-minute activity at 200 participating hotels around the world.

Hotels participating in the 50-off promotion include Katamama in Bali, The Broadmoor in Colorado, Alpina Gstaad in Switzerland and Cape Royale Luxury Hotel & Residence in Cape Town.

And among the hotels extending complimentary experiences are The Franklin London, offering a Champagne Sabering and Testing class; Hotel Chinzanso Tokyo, offering two cultural activities such as a Japanese language lesson and a tour of the hotel’s gardens; Nassima Royal Hotel in Dubai, offering a couples massage; and Galeria Plaza Reforma in Mexico City, offering a lesson in Mexican cuisine at its signature restaurant, Almara.

Preferred Hotels & Resorts has also launched the month-long Golden Points Promotion, which rewards I Prefer Members with 50,000 I Prefer bonus points when they book a minimum two-night stay via by February 28, 2018.

The bonus points can be redeemed for cash vouchers, which can be used towards free room nights and other on-property expenditures at more than 600 participating hotels.

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