Ctrip has signed a strategic cooperation agreement with Tourism Western Australia, aimed at connecting Chinese travellers to the emerging destination.
Western Australia is seeing Chinese tourist numbers grow 6.9 per cent year-on-year, with a three-year growth average of 11.2 per cent. Ctrip’s data also shows that spending power is also on the rise. Chinese tourists spent 7.9 per cent more than last year, with a three-year average growth rate of 13.3 per cent.
Tourism Western Australia is looking to strengthen collaboration and dialogue with partners in the Greater China region. By maximising investment, it is hoped that by 2020, Chinese visitors would reach the 100,000 mark and bring A$500 million (US$378.3 million) to the state.
Through the new partnership, Ctrip will support the expansion through innovative marketing initiatives such as live broadcasting, virtual tour managers and VR technology.
Ctrip is already working with more than 300 destination partners around the world.