Frasers steers Modena towards wellness, sustainability

Frasers Hospitality is refreshing its Modena by Fraser serviced residence brand with an emphasis on wellness and sustainability.

At the heart of the revamped brand is holistic wellness, which Frasers is enhancing through the provision of a sleeping pack consisting of camomile tea, eye masks and a pillow menu. Guests are also offered a range of recreational amenities such as a 24-hour gym, steam and sauna facilities, and all-day dining options.

Frasers is freshening up its Modena brand; Modena By Fraser Bangkok pictured

“We recognise the pressures that travellers often experience in this fast-paced world, which is why Modena by Fraser has been designed to create a private sanctuary for our guests,” said Choe Peng Sum, CEO of Frasers Hospitality.

Stressing a commitment to sustainability, Modena by Fraser says it leverages energy-efficient technologies such as LED lighting, electronic check-In and e-concierge services to minimise usage of paper materials and locally-sourced produce to minimise carbon footprint while supporting local farmers.

Frasers is also highlighting locality in its Modena by Fraser properties, which offer trips allowing guests to immerse themselves in the local culture and showcase works of local artisans.

Launched in 2010 with a Shanghai debut, the Modena by Fraser brand has since opened in Jiangsu, Wuhan and Changsha in China, and Bangkok.

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