Oakwood Studios Singapore has introduced the Day & Night Curation initiative, which highlights different presentations of hotel spaces and staff uniform for day and night.
This is Oakwood’s latest effort to redefine the serviced apartment experience. Observing the “rise in bleisure, new age entrepreneurs and wander-lusters”, Oakwood Studios Singapore seeks to cater to the millennial minded with fresh and quirky elements.
The Curation will include day and night versions of front desk staff uniforms as well as signature scents and music in the common areas. Oakwood hopes this would simultaneously give guests a sense of familiarity and difference, in line with its tagline “kiss goodbye to the expected” and signature lip motif, according to a statement.
For example, the hotel’s common areas will be scented with notes of peach, jasmine and cedar in the day, before being replaced with a wild lavender fragrance at night.