For ITB Asia 2017, Messe Berlin (Singapore) has signed a memorandum of cooperation with the Korea Tourism Organization of Singapore (KTO), an agreement that is expected to bring more leisure, business events and corporate buyers to the show.
Said Yoon Seung Hwan, director of KTO: “Looking at global business trends, growth in corporate travel and MICE, it is clear that Asia will be the most strategic market for us in the next decade. Our partnership with ITB Asia will expand our presence and strengthen our proposition to the Asian and South-east Asian market.”
Yoon added that the show offers “a great platform for us to reach a large number of participants”.
KTO, along with Seoul Tourism Organisation, Jeju Convention and Visitors Bureau and HanaTour Services, will have their respective booths at ITB Asia 2017.
