Mantra Group is consolidating its multi-branded portfolio – Peppers, Mantra and BreakFree – across Australia, New Zealand, Bali and Hawaii into a new single consumer brand, Mantra Hotels.
All 128 properties, as well as travel agent log-ins, access to BizBeds and Mantra Group’s affiliate programme have transferred over to MantraHotels.com. The group’s newly launched and revitalised loyalty programme, Mantra+, is also located on the new website.
Commenting on the reimagined brand identity, Mantra Group’s COO Tomas Johnsson said: “Our new Mantra Hotels masterbrand reflects our intent to encourage guests to live life outside the square and reaffirms our commitment to facilitating genuine and trusted experiences in a meaningful way.”
As part of the rebranding, the group has launched a new Mantra Hotels logo emphasising the brand’s holistic, organic approach to servicing the needs of travellers, which will be used across all consumer communications channels.
