Following 20 years of product expansion, cycling tour operator SpiceRoads has evolved its brand to include a segmentation of products.
With the rebrand, SpiceRoads now has a refreshed identity with a new logo, look and slogan, along with a name update from SpiceRoads Cycle Tours to SpiceRoads Cycling.
The SpiceRoads Cycling brand now includes segmentation within its line of five cycle touring products, with the Touring sub-brand focused on classic bicycle touring; Road offering challenging road cycling in exotic locations; Epic complete with stories, remote locations and cultural encounters; Trails with single track adventures through jungles and mountains among other wild terrains; and Excursions offering short and day trips to explore a new city or destination.
Daniel Moylan, managing director of SpiceRoads Cycling, explained: “Rather than bridge the gap between cycling preferences, our brand will showcase each style as an entity of its own. Our growing product portfolio already supports the needs of all types of cyclists and our branding will now clearly communicate this.”
The brand reveal is accompanied by the launch of a website with an updated look and increased functionality.