Bernold Schroeder is COO Europe of Kempinski

Former Singapore-based CEO of Pan Pacific Hotels Group Bernold Schroeder has been appointed COO Europe of Kempinski Hotels, as well as a member of the management board of Kempinski AG and executive director on the board of Kempinski Hotels SA.

In his new role, Schroeder will oversee the portfolio in Europe, the original home market of Kempinski, including landmark properties such as the Hotel Adlon Kempinski and Çirağan Palace Kempinski Istanbul.


His appointment at Kempinski comes as Marcus van der Wal, senior vice president Europe then COO, decides to leave the chain. CEO Markus Semer at the same time has done “a critical review” of the organisation resulting in a new management board that now includes Schroeder. The new board “reinforces hotel operations at the highest levels of management and improves our agility to drive forward our agenda as hoteliers at heart, with an organisation suited to our size and strategic priorities”, said Semer.

“We are delighted to welcome such a well-respected industry leader to the management board of Kempinski. Today there are very few senior executives in the industry who remain true hoteliers at heart and we are privileged to bring Bernold’s high calibre of leadership and luxury hotel operations and asset management know-how to Kempinski,” said Semer.

Semer leads the new Kempinski management board as chairman and CEO. Other members are Colin Lubbe, CFO; Schroeder, COO Europe; Michael Henssler, COO Asia; Henk Meyknecht, COO Middle East & Africa; Xavier Destribats, COO The Americas; Amanda Elder, senior vice president business development; Mike Haemmerli, senior vice president development and Marina Zapp, senior vice president human resources.

Contacted by TTG Asia, Schroeder said he was looking forward to his new role, adding there are lots of new happenings at Kempinski.

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