POP! Hotel goes to South Kalimantan’s Banjarmasin

Tauzia Hotel Management last week opened POP! Hotel Banjarmasin, in the capital of South Kalimantan, marking the brand’s first property on the Indonesian island.

Banjamin Castel, director of operations at POP! Hotels, believes that Banjarmasin, with its unique proposition from competitors, offers an “interesting” market for the budget hotel brand.

(From left) POP! Hotels’ Reza Fordaus and Benjamin Castel; Tiga Putra Rukun Makmur’s William Ardianto; andv Yello & POP Hotels’ Narantara Sitepu

Investment of the 120-key hotel is US$350,000 per room, excluding land, and return on investment is expected within five to seven years.

Narantara Sitepu, brand manager Yello & POP! Hotels of TAUZIA Hotel Management, said: “Smart travellers, the target market of POP! Hotels, are dynamic, young travellers who know what they want and smart in managing their budget.”

As such, the Pitstop lobby, with its blend of a café lounge and convenient store open round the clock, is conceived not just for hotel guests only but also as an interactive social hub for young business professionals and millennials.

William Ardianto, director of owning company Tiga Putra Rukun Makmur, said: “(A 24-hour café) concept like Pitstop is new to Banjarmasin. To attract travellers and the locals, we will introduce local cuisines, such as soto banjar and traditional cakes at the outlet.”

POP! Hotel Banjarmasin is the brand’s 21st property in Indonesia and 17 more properties are expected to open until 2022.

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