Cruise Lines International Association (CLIA) has launched its global cruise accreditation programme Learning Academy in India, giving the country’s agents access to over 50 training modules covering all facets of the cruise industry from a frontline consultant’s perspective.
The training programme arose from the “increasing demand for formalised training in the cruise sector” from agents throughout Asia in the past five years, said Peter Kollar, CLIA’s head of international training & development, who launched Learning Academy at the Singapore Tourism Board’s (STB) recent ‘Cruising ahead with Singapore’ event in Mumbai. The event was attended by over 150 Indian travel agents.
Kollar launching Learning Academy in Mumbai
GB Srithar, STB’s regional director, South Asia, Middle East, Africa, commented: “India is a key source market for cruising out of Singapore. STB will continue to work closely with in-market partners to raise awareness of cruising as a great holiday option and sustain the growth of Singapore as a cruising hub in South-east Asia.
“According to a consumer survey conducted in Mumbai, 34 per cent of young Indian families are willing to spend on a cruise holiday and 98 per cent are open to a cruise from Singapore. There are exciting opportunities ahead and we will continue to partner with our travel trade and cruise partners to grow Singapore’s cruise industry and promote its strong destination appeal,” he added.
CLIA’s partnership with STB will also see the introduction of CLIA membership in Singapore and Indonesia this month.